Central Poultry is Malawi’s largest processor and marketer of chicken. Central Poultry is a fully integrated broiler producer that breeds and rears its own livestock which it feeds from its own feed mills, processes, distributes and markets fresh and frozen chicken as well as commercial eggs. It is firmly tied to its local roots in Malawi and is proud to be one of the biggest financial and social contributors to the region. As a business focused on the prosperity and welfare of Malawian people, it will continue to provide Malawians with quality and affordable protein products well into the future.
- Efficiency -We focus on cutting wastage and on finding a more efficient way of going about our work.
- Customer Satisfaction-We measure our success by the satisfaction of our customers, internal and external.
- Self-belief-We are passionate about what we do and believe we can be the best.
- Quality-We always do the basics well.
- Team Success-We pride ourselves on team success and focus on results.
- Respect -We speak with candour and respect and value every team member regardless of position, age, gender or race.
With the inspired insights, CAPS is evolving into a consumer-driven company which recognizes that consumers are much more than just people at the end of the supply chain. They are the single reason for it.
CAPS believe that the consumer is at the heart of the business and without them there would be no business. Only through truly understanding our customers and consumers can we deliver meaningful innovation and keep building a sustainable and profitable business.
It is not by accident that CAPS two vital ingredients, inspired people and great brands are driving the business to new heights.
