The strategic goals of the entire CPL Group of Companies in the next five years are six-fold namely:
- Producing high quality food products at affordable prices.
- Improving on quality of products, advertising strategies and market branding.
- Improving on handling, merchandising and distribution of food products.
- Optimizing the distribution footprint of our products into the rural areas of Malawi and across the borders of Mozambique, Zambia and Tanzania.
- Monitoring and evaluating real time market trends and respond decisively in a proactive manner.
- Increasing national and SADC /COMESA regional visibility of our corporate Image and products.
